Augmented Reality QR Codes - Features and Uses

An Augmented Reality QR code is a “quick response" code with an AR marker. It redirects the user to the AR mobile or web app and enhances the product service offering by creating a 3D interactive link to the real world. 

QR codes are the “triggers” to launch AR experiences, also known as Web AR and usually redirect the user to a call to action or a landing page. 

Web AR is fast becoming a popular marketing tool and augments brand recognition. 

Moreover, there is no additional need to invest in expensive apps, have a faster production time, and provide a seamless UX by the simple act of just scanning an AR code.

The issues with QR codes as listed below are quickly resolved with AR 

• QR codes lack in the visual appeal factor 
• QR codes lead to URL links that open restricted content in a separate browser.
• QR codes are inflexible; any change in URL implies a new QR code and overhaul of your collaterals if it's printed on them. 
• QR codes have limited data tracking abilities.

The Benefits of Augmented Reality QR Codes 

1. Creative and Customisable for brand promotion

With an AR QR code combination, users can quickly scan to see product specifications or interact with a 3D product or video. Users get a magical experience simply by scanning a code. 

The data modules of the code can be customized by adding brand colors and a logo. It makes it more attractive and appealing, thus inducing a user to check it out.

An amalgamation of creative and aesthetic 2D and 3D with many graphics and video styles can deliver a truly immersive experience.

2. Data Analytics 

The AR - QR Codes can be easily tracked and help with data analytics like the number of people who scanned, the locations of scanning, time of scans, etc. These help companies get insights about the user and target audience and modify future campaigns better.

3. Connectivity and Flexibility 

The easy-to-scan codes can be shared across print and digital media with a phone. The linked content on the marker can be viewed across print and digital media, creating a cohesive experience. 

Content can also be updated frequently, and being easily scannable is user-friendly. 

4. Customer Purchase Journey  

AR empowers brands with control over the customer's journey and purchase by funneling the customer to the culminating sales activity such as a landing page and initiating a call to action.

A consultancy survey reported that 93% of its respondents want to buy experiences and not just products. AR and VR can offer brands the tools to provide experiential marketing. 

Related post: Gamification for Customer Engagement

Sectoral use cases of QR Codes in augmented Reality

1. Infotainment 

QR Codes with AR markers can make education insightful and fun by creating 3D visualizations. An AR-based QR code can be set up in textbooks or in charts that students can see to see a 3D rendering. 

The codes can also be inserted into children's storybooks, bring their favorite characters to life, and help create meaningful connections between kids and books. 

2. Real estate

QR Codes with AR markers can be sent via smartphones for prospective buyers to scan and see properties in 360 views without the need to travel. AR VR in real estate can let potential buyers tour a property using augmented reality technology from their smartphones. It helps showcase the existing property to buyers.

3. Art Studios and museums 

Many items kept at art studios and museums are off-limits for close viewing and touching. Augmented Reality with QR codes can be kept beside artifacts which on scanning can allow the viewer to delve into an interactive AR experience giving many insights into the subject. 

4. Tourism 

AR in tourism help travelers experience the places and provide opportunities for interaction. Cities can have codes placed at cultural sites and bus and metro stops that allow visitors and residents to get information about the city and tourist spots on a 3D interactive platform, making the travel experience fun and informative.

Also read: Augmented vs virtual reality

5. Marketing Campaigns 

QR codes can enhance the user experience and allow brands to find innovative ways like quizzes or treasure hunts to engage with customers. Customer Connect and engage better with a brand based on the experience it offers, leading to higher loyalty.

AR Solution Providers 

With India having a smartphone user base of over 760 mn, augmented Reality solutions can revolutionize the consumer experience. AR-backed QR codes are perfect for executing interactive experiences or for uses that need to visually represent the actual scale and dimension of a product in real time. It's easy to use, and creative configuration defines customer satisfaction. 

At we take pride in helping build brand experience and loyalty. We at EDIIIE work continuously to deploy our pioneering technology, innovative solutions, and unparalleled services in the most engaging ways.